Applied Communications

Another Success Story

28 Thur May

Thanks to strategic pricing coupled with a playful print campaign by Applied Communications, Schickedanz West has seen great success in its plans to sell its remaining inventory in two developments: Borrego Ridge and Radium Valley Vacation Resort, both in Radium, BC. Since the campaign launched, Schickedanz West has sold 11 homes and homesites.

Applied Evolution in Action

14 Thur May

Last November, Applied decided to bring our brand of smart, strategic, budget-conscious marketing to industries beyond our traditional real estate focus. In the intervening months, our client roster has expanded to include companies from the oil & gas, business services, and health & wellness industries. For Evolution Wellness Centre, Athene Offices & Services, Bidell Equipment and SynOil Fluids, we’ve been developing a variety of marketing and brand-building tools.

A Warm Welcome Back

9 Thur Apr

After a year’s leave to cycle across Canada (which makes us think he must have stopped for a lot of roadside naps), Ryan Tremblay, a valued member of Applied Interactive, has returned to assume the role of Interactive Manager. With his whip-smart Web savvy and singular style, we’re thrilled to welcome Ryan back to the Applied team.

Sustaining Momentum Amid the Mayhem

20 Fri Feb

“In a downturned market, how can we discount our prices without devaluing our brand?” That’s what Schickedanz West wanted to know. To maintain the momentum they’ve been building in Elk Park Ranch, they wanted to advertise a limited-time discount without being perceived as just another distressed developer. In crafting a creative solution, Applied Communications invoked the spirit of the community’s rich history and the developer’s emphasis on integrity, honesty and outstanding value. Harking back to the days of telegraphy, the creative proclaims ‘Heritage Pricing’ to celebrate nearly 60 years of community-building excellence – and many more to come.

How the Numbers Brought Great Numbers

09 Mon Feb

Applied Communications recently collaborated with Tamani to develop a new campaign for Riversong, their new Cochrane community. Entitled “Cochrane has your number,” the campaign focuses on figures and statistics that help position Cochrane as the perfect place to call home. Thanks largely to the campaign, Riversong showhome traffic rocketed from 164 visits in December to 401 in January (a 145% increase), and Website traffic jumped from 287 visits in December to 660 in January (a 130% increase).

A Toast to One of Our Own

25 Sun Jan

Applied’s veteran production artist and trusted go-to guy, Palmo Carpino was recently recognized as a Distinguished Toastmaster (DTM) – the greatest honour that can be earned by a member of Toastmasters International. The DTM award is given only to those who have demonstrated outstanding leadership and communication skills and who have used these skills to help others in their self-development efforts. Great work, Palmo!

A Refreshingly Simple Online Experience

14 Wed Jan

Form and function. Here at Applied, we never let one overshadow the other. Case in point: the Website we recently created for Jayman’s ENSPA – a concept that allows homeowners to incorporate one of 12 extraordinary spa options into their new Jayman homes. Designed with the uplifting aesthetic appeal you’d expect from an online spa experience, the site is also notable for its seamless functionality and ease of navigation. The site went live on January 12, and you can see it here.

Advantage: Tamani

22 Mon Dec

Applied Communications has always understood that when people purchase homes, physical product is always a secondary consideration. What matters most is place – the character and attributes of the broader community. This idea is at the heart of Tamani Communities’ latest campaign, which piques interest in Riversong – Tamani’s new Cochrane community – by presenting interesting, often surprising facts and figures related to Cochrane’s key selling propositions. The campaign includes print ads, radio spots, community hockey boards and a “station domination” at the Dalhousie C-Train Station.

The Elements of Success

10 Wed Dec

When the Canadian Home Builders’ Association announced its SAM Award finalists on December 8, no one was more thrilled to see Lifestyle Homes on the list (twice!) than we were. A direct mail piece Applied Communications created for Lifestyle’s “Elements” division earned a spot in the finals for Best Direct Mail Promotion, while the Elements presentation centre we designed is among the Best Sales Office finalists. Winners will be announced at CHBA’s 66th National Conference in Quebec City on February 28.

As Good as Gold

19 Wed Nov

Applied doesn’t produce great work solely for the purpose of winning awards…but when something we’ve created earns top marks from a panel of judges, we get pretty excited about it.

On November 8, the fulfillment package we produced for One River Place in Atlanta (by The Halter Companies and Trammell Crow Residential) earned a prestigious Gold OBIE for ‘Best Community Brochure’ in the 28th Annual OBIE Awards. Presented by the Greater Atlanta Home Builders Association, an OBIE is the highest honor a company in the Atlanta housing industry can earn.

Applied Evolution

14 Fri Nov

During the 10+ years we’ve been in business, countless companies from a variety of verticals have sought our marketing expertise. In the past we’ve preferred to stay focused on real estate marketing; but it seems there’s a much bigger need out there for Applied’s brand of smart, strategic, budget-conscious marketing! To help meet that need, we recently launched Applied Evolution – a division of our company designed to provide full agency services to industries beyond our traditional focus.

Walking the Walk

07 Fri Nov

Applied Communications is all about differentiation. Cutting through the clutter. Delivering the unexpected. And practicing what we preach.

That's why we've undertaken a bold rejuvenation of our brand identity, beginning with our website and extending into everything from brochure to business cards.

We'd love to hear what you think.

The hazy daze of summer was anything but lazy

21 Sun Sep

While the North American economic slump had everyone talking, many of Applied’s clients were boldly showing that the real estate market still has some oomph… especially when you tackle it with smart marketing programs. We’d like to congratulate our clients for the following summertime milestones:

• Schickedanz West opened its Elk Park Ranch Sales Centre in Radium
• Tamani Communities launched the new Cochrane community of Riversong
• CalBridge Homes opened its Riversong showhome
• Lifestyle Homes opened the doors of its Elements Interpretive Centre
• Birchwood Properties opened its CityLife Homes Sales Centre
• Genstar put finishing touches on its plans for a fall launch of Walden in Calgary's southeast